10 facts about technology use in the emerging world

The Pew Research Center surveyed thousands of people across 32 emerging and developing nations about their technology use and how the rising influence of the internet affects their daily lives. But beyond the larger findings, we found some notable data points about specific countries that might have been lost in the fray.


1.Almost no one in Nigeria, Ghana, Bangladesh and Uganda owns a landline telephone.

Many people worldwide are skipping the fixed telephone line that many Americans grew up with, and this fact is most apparent in many emerging and developing nations. Only 1% of the population in Nigeria, Ghana, Bangladesh and Uganda say they own a working landline telephone in their household, while 89% in Nigeria, 83% in Ghana, 76% in Bangladesh and 65% in Uganda own cell phones. This compares with 60% landline penetration in the U.S.

 2.Chinese internet users love to shop.

About half of online Chinese (52%) have used the internet to buy products in the past 12 months. Given the size of the online Chinese marketplace, this goes a long way in explaining the meteoric rise of commerce giants such as Alibaba and Baidu.

 3.Filipinos love social networking. 

Among adult internet users in the Philippines, 93% say that they use social networking sites, such as Facebook and Twitter. This is the highest such percentage across the emerging and developing countries surveyed and greater than the 74% of internet users in the U.S. who use social networking sites. Roughly seven-in-ten of those Filipino social networkers use these platforms to share views about music and movies, while half talk about sports.